CoinDCX x madstryke

crypto awareness pop culture IP

10m views · weekly creator series · long-running content ip

Crypto had a language problem.


So we stopped speaking crypto.


With Madstryke, we used movies, memes, pop culture and internet references to explain money and crypto without making it feel like homework.


10 million views later, complicated got considerably less complicated.

Scope

content ip creation · creator partnership · format development · series production

Year

2025

Client

Coin DCX