CoinDCX x madstryke
crypto awareness pop culture IP
10m views · weekly creator series · long-running content ip
Crypto had a language problem.
So we stopped speaking crypto.
With Madstryke, we used movies, memes, pop culture and internet references to explain money and crypto without making it feel like homework.
10 million views later, complicated got considerably less complicated.
Scope
content ip creation · creator partnership · format development · series production
Year
2025
Client
Coin DCX