we create legends

we create legends

we turn “what if?” into “it’s done” into “what next?

we turn “what if?” into “it’s done” into “what next?

badass IPs

culture marketing

attention, earned

brands that bet on us!

Zepto Logo
Angel One Logo
Zomato One Logo
Headout One Logo
Minimalist One Logo
ITC One Logo
Arth Logo
Jaipur Rugs Logo
Pick your trail Logo
Angel One Logo
Zomato One Logo
Headout One Logo
Minimalist One Logo
ITC One Logo
Arth Logo
Jaipur Rugs Logo

we don't do bring

we don't do bring

we don't do bring

anti-safe briefs. anti-rented attention. anti-fitting in.

culture > campaigns

participation > reach

entertainment > effort

marketing > meaning

storytelling > selling

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million views

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brands

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creators

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campaigns

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IPs

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million views

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brands

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creators

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campaigns

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IPs

things we probably shouldn't be this good at.
Culture-led content and event IPs that turn cultural moments into memorable brand experiences.
influencer  marketing.
owned media IPs
meme amplification
micro  dramas
things we probably shouldn't be this good at.
Culture-led content and event IPs that turn cultural moments into memorable brand experiences.
influencer  marketing.
owned media IPs
meme amplification
micro dramas

proof we weren't
f**king around

proof we weren't
f**king around

proof we weren't
f**king around

proof we weren't
f**king around

nice things people say about us (love letters)

nice things people say about us (love letters)

nice things people say about us (love letters)

was it a wedding? no. was it a campaign? technically. did the internet behave like someone’s cousin was actually getting married? Absolutely.

Chandan Mendiratta Image

Chandan Mendiratta

Chief Brand Officer

was it a wedding? no. was it a campaign? technically. did the internet behave like someone’s cousin was actually getting married? Absolutely.

Chandan Mendiratta Image

Chandan Mendiratta

Chief Brand Officer

was it a wedding? no. was it a campaign? technically. did the internet behave like someone’s cousin was actually getting married? Absolutely.

Chandan Mendiratta Image

Chandan Mendiratta

Chief Brand Officer

the brief was about fathers. somehow, people ended up talking about their own fathers, their own memories and their own briefcases. much better than another “happy father’s day” post.

Shruti Shivshankar Image

Shruti Shivshankar

Head of Marketing

the brief was about fathers. somehow, people ended up talking about their own fathers, their own memories and their own briefcases. much better than another “happy father’s day” post.

Shruti Shivshankar Image

Shruti Shivshankar

Head of Marketing

the brief was about fathers. somehow, people ended up talking about their own fathers, their own memories and their own briefcases. much better than another “happy father’s day” post.

Shruti Shivshankar Image

Shruti Shivshankar

Head of Marketing

sunscreen had absolutely no business being this relevant during the IPL. badass found one.

Divyankshi Puri Image

Divyankshi Puri

Brand Manager

sunscreen had absolutely no business being this relevant during the IPL. badass found one.

Divyankshi Puri Image

Divyankshi Puri

Brand Manager

sunscreen had absolutely no business being this relevant during the IPL. badass found one.

Divyankshi Puri Image

Divyankshi Puri

Brand Manager

the topic was commerce technology. which, respectfully, is not exactly netflix material. they disagreed.

Dikshita Basumatry Image

Dikshita Basumatry

Product Marketing Manager

the topic was commerce technology. which, respectfully, is not exactly netflix material. they disagreed.

Dikshita Basumatry Image

Dikshita Basumatry

Product Marketing Manager

the topic was commerce technology. which, respectfully, is not exactly netflix material. they disagreed.

Dikshita Basumatry Image

Dikshita Basumatry

Product Marketing Manager

this was supposed to be about food delivery. somewhere along the way, we completely lost the plot. happily.

Geetika Jatta Image

Geetika Jatta

AVP - Marketing

this was supposed to be about food delivery. somewhere along the way, we completely lost the plot. happily.

Geetika Jatta Image

Geetika Jatta

AVP - Marketing

this was supposed to be about food delivery. somewhere along the way, we completely lost the plot. happily.

Geetika Jatta Image

Geetika Jatta

AVP - Marketing

we’ve done cricket before. we’ve done IPL before. we had not, however, seen grown adults fight this hard over ridiculous cricket games. the 100 million views were reassuring.

Pratik Rathod Image

Pratik Rathod

AVP - Brand and Communications

we’ve done cricket before. we’ve done IPL before. we had not, however, seen grown adults fight this hard over ridiculous cricket games. the 100 million views were reassuring.

Pratik Rathod Image

Pratik Rathod

AVP - Brand and Communications

we’ve done cricket before. we’ve done IPL before. we had not, however, seen grown adults fight this hard over ridiculous cricket games. the 100 million views were reassuring.

Pratik Rathod Image

Pratik Rathod

AVP - Brand and Communications

there are approximately 84 million chocolate posts on chocolate day. we’re glad ours didn’t feel like number 84,000,001.

Anshika Yadav Image

Anshika Yadav

Brand Manager

there are approximately 84 million chocolate posts on chocolate day. we’re glad ours didn’t feel like number 84,000,001.

Anshika Yadav Image

Anshika Yadav

Brand Manager

there are approximately 84 million chocolate posts on chocolate day. we’re glad ours didn’t feel like number 84,000,001.

Anshika Yadav Image

Anshika Yadav

Brand Manager

we gave them crypto. they gave us cinema, internet culture and millions of people who suddenly didn’t feel like they were attending a finance class.

Niraj Jain Image

Niraj Jain

Director - Brand Marketing

we gave them crypto. they gave us cinema, internet culture and millions of people who suddenly didn’t feel like they were attending a finance class.

Niraj Jain Image

Niraj Jain

Director - Brand Marketing

we gave them crypto. they gave us cinema, internet culture and millions of people who suddenly didn’t feel like they were attending a finance class.

Niraj Jain Image

Niraj Jain

Director - Brand Marketing